Understand audiences, positioning, channels, campaigns, and measurement.
Build this skill through small projects, feedback, and reflection—not passive consumption alone.
Difficulty
beginner
Estimated learning time
5–8 weeks
Why it matters
It connects creative work to a measurable business goal.
Beginner exercise
Create a simple campaign brief with one audience and one conversion goal.
Free learning resources
Google Skillshop; HubSpot Academy.